January 26 - Drive Search Engine Traffic to Your Site Workshop
This hands-on workshop will discuss tips and techniques to get your site to
the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.
Introduction to Search Engine
Marketing / Search Engine Optimization
Identify niche positioning
for products and services that you'll sell, target customers, buying
frequency and motivation.
Keywords discovery,
attractiveness analysis, and implementation.
How search engines process
information as it crawls websites.
Improving your website
structure and navigation.
Improving your website page
titles, description, menus, body text, other assets, and good content (on-page
optimization)
Getting your website linked
through directory submissions, article writing, online press releases, and
social media/networking tools. (off-page optimization)
Introduction to paid
advertising programs.
Tracking and fine tuning your
website.
January 27: Web Content and SEO Writing Workshop
This hands-on workshop will teach participants how to write web content that is
useful and attractive for its target audience and attain search engine
rankings.
How the Internet user reads
online
Web writing techniques to
persuade customers and readers to trust, get in touch, buy, subscribe or
read more
SEO writing skills to:
Inform search engines
what your site is about.
Push your article and
website to a high position on search results.
Encourage target
readers to click on the links.
Connects with your
readers once they reach your website.
Writing newsletters, blogs,
Web 2.0 content, among others
Encourage readers to
subscribe to your website content updates.
January 28: Creating
an eStore (Your Own or Affiliate Site)
This hands-on workshop will help the participant plan and put up an eStore. For
the actual eStore creation, they will also be introduced to the largest
affiliate program online (Amazon.com) and set-up an actual eStore.
Identify niche positioning for products and services that
you'll sell, target customers, buying frequency and motivation.
January 29: Accepting Payments Online Through Credit Card,
Paypal, and Mobile Phone
This hands-on workshop gives participants an overview on various payment
options that can be explored online. Demo of local payment systems and Paypal
for credit card payment acceptance shall also be done.
This hands-on workshop will give participants an appreciation on how blogging
can be used to promote a company's products and services. It will also look
into various ways that blogs can be tap as a medium to reach out to target
market segments as a new advertising and marketing alternative.
Corporate Blogging
Introduction and Uses
Creating a Corporate Blog
Corporate Blogging Guidelines
Blog Marketing
Tapping Blogs to
Create Buzz (events, give-aways, promo)
Tapping Bloggers for
Insight and Feedback (alerts)
She has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country.
She regularly conducts training
on e-learning, e-mail marketing, Internet advertising, blogging, online
payment, website marketing, e-commerce project planning, software
process improvement, requirements management, and software project
management.
She rendered consulting work from May
2005 to June 2007, functioning as executive director, to the
Congressional Oversight Committee for the E-Commerce that resulted to
the release of Data Privacy Guidelines (DTI DAO 8), SME-FIT ( S.B.
Corp.), Consumer Protection on Electronic Banking (BSP Circular 542),
Procurement Eligibility Amendment (GPBB 07-2006), E-Payment and
Collection System in Government (DTI-DOF Joint DAO #2), NTC Data Log
Retention Circular, and NTC Consumer Protection Guidelines.
January 26 - Drive Search Engine Traffic to Your Site Workshop
This hands-on workshop will discuss tips and techniques to get your site to
the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.
Introduction to Search Engine
Marketing / Search Engine Optimization
Identify niche positioning
for products and services that you'll sell, target customers, buying
frequency and motivation.
Keywords discovery,
attractiveness analysis, and implementation.
How search engines process
information as it crawls websites.
Improving your website
structure and navigation.
Improving your website page
titles, description, menus, body text, other assets, and good content (on-page
optimization)
Getting your website linked
through directory submissions, article writing, online press releases, and
social media/networking tools. (off-page optimization)
Introduction to paid
advertising programs.
Tracking and fine tuning your
website.
January 27: Web Content and SEO Writing Workshop
This hands-on workshop will teach participants how to write web content that is
useful and attractive for its target audience and attain search engine
rankings.
How the Internet user reads
online
Web writing techniques to
persuade customers and readers to trust, get in touch, buy, subscribe or
read more
SEO writing skills to:
Inform search engines
what your site is about.
Push your article and
website to a high position on search results.
Encourage target
readers to click on the links.
Connects with your
readers once they reach your website.
Writing newsletters, blogs,
Web 2.0 content, among others
Encourage readers to
subscribe to your website content updates.
January 28: Creating
an eStore (Your Own or Affiliate Site)
This hands-on workshop will help the participant plan and put up an eStore. For
the actual eStore creation, they will also be introduced to the largest
affiliate program online (Amazon.com) and set-up an actual eStore.
Identify niche positioning for products and services that
you'll sell, target customers, buying frequency and motivation.
January 29: Accepting Payments Online Through Credit Card,
Paypal, and Mobile Phone
This hands-on workshop gives participants an overview on various payment
options that can be explored online. Demo of local payment systems and Paypal
for credit card payment acceptance shall also be done.
This hands-on workshop will give participants an appreciation on how blogging
can be used to promote a company's products and services. It will also look
into various ways that blogs can be tap as a medium to reach out to target
market segments as a new advertising and marketing alternative.
Corporate Blogging
Introduction and Uses
Creating a Corporate Blog
Corporate Blogging Guidelines
Blog Marketing
Tapping Blogs to
Create Buzz (events, give-aways, promo)
Tapping Bloggers for
Insight and Feedback (alerts)
She has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country.
She regularly conducts training
on e-learning, e-mail marketing, Internet advertising, blogging, online
payment, website marketing, e-commerce project planning, software
process improvement, requirements management, and software project
management.
She rendered consulting work from May
2005 to June 2007, functioning as executive director, to the
Congressional Oversight Committee for the E-Commerce that resulted to
the release of Data Privacy Guidelines (DTI DAO 8), SME-FIT ( S.B.
Corp.), Consumer Protection on Electronic Banking (BSP Circular 542),
Procurement Eligibility Amendment (GPBB 07-2006), E-Payment and
Collection System in Government (DTI-DOF Joint DAO #2), NTC Data Log
Retention Circular, and NTC Consumer Protection Guidelines.
Schedule: January 26, 27, 28, 29 and 30, 2009
Time: 9:00 am to 5:00 pm
Venue: Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City
Course Fee: Php 3,000 per day (Exclusive of VAT)
Course
fee is inclusive of handouts, certificate, snacks and lunch. Please make
all checks payable to Posh Marketing
Services.
For Manila training registration, please register here. For
other details, please call Joniel Rocio at 974-5653 or 0927-4701374 or
0922-8707538 or email jrocio@poshmarketingservices.com. Cancellation
of registration should be made seven working-days before the training date.
Otherwise, 50% of the training fee shall be charged. No show during
the training shall be charged 100% of the training fee.
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